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OPINION: On TV & Video

Walmart’s Vizio Deal Isn’t About TV – It’s About Data

By Andy Brown, Andrew Brown and Associates // February 28th, 2024

Data has not only become the new oil for marketers; it is also the oxygen breathing life into TV advertising with new branding and performance opportunities.
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- Amazon Prime Video
- Andrew Brown and Associates
- Andy Brown
- CPG
- CTV
- deterministic attribution
- Jeff Bezos
- nielsen
- Pop-Tarts
- Telly
- TVision
- Vizio
- Walmart
TV

This Company Will Give You A Free TV In Exchange For Your Data

BY Alyssa Boyle// May 15th, 2023

Startup Telly announced it’s giving away 500,000 smart TVs completely for free to the first 500,000 folks who sign up on its website. Signups for the TVs include an agreement that customer data can be used for targeted advertising.
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