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terri walter

  • OPINION: Data-Driven Thinking

    In the Facebook Age, It’s Time for Publishers To Face Facts

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Terri Walter, chief marketing officer at PubMatic. If you hang out with publishers and others in the media business long enough, you’re going to hear one question come up for discussion […]

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