OPINION: The Sell Sider
ATT Is Here, But First-Party Data Offers A Path Forward For App Publishers
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Thanh Do, product marketing manager at Permutive. It’s no secret that Apple’s App Tracking Transparency (ATT) framework has rocked the advertising industry. Before the introduction of opt-in consent, 70% of users enabled cross-app tracking. […]