The Daily Mail

The publication still makes most of its on-site digital revenue from programmatic. But it’s doubling down on direct-sold custom content, especially when it comes to video and social media.

It seems like everyone’s talking about the cookieless future, but many publishers are living in the cookieless present – and they need alternatives today. Roughly 65% of the Daily Mail’s programmatic ad inventory, for instance, is currently cookieless, so it has been busy testing cookieless ID solutions to support its programmatic ad business. One of these solutions is Lexicon, provided by supply-side platform 33Across.