OPINION: The Sell Sider
Can’t We Finally Move Past Click Attribution?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Craig Kostelic, head of digital at Bon Appétit & Epicurious, The Food Innovation Group Although many have noted the shortfalls of using click-through rates (CTR), premium publishers still fall victim to the pressure of […]
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