Reaching LGBTQ+ Consumers Is Important All Year Round – And Here’s How To Do It
Rainbow-themed marketing schemes were muted during Pride Month this year, continuing an unfortunate trend of brands moving away from marketing to the LGBTQ+ community.
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the Future of Privacy Forum
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Get Caught Up Quick On The American Privacy Rights Act
The APRA is the first serious attempt at a compromise to pass national privacy legislation since the American Data Privacy and Protection Act failed to advance last year.
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PODCAST: AdExchanger TalksSweeping Away The Crumbs And Diving Into What’s Truly Important In Privacy
The ad industry tends to get lost in its own weeds. (Endless consternation about the end of third-party cookies, anyone?) But the concept of privacy encompasses much more, from dealing with misinformation to promoting competition, says Jules Polonetsky, CEO of the Future of Privacy Forum.
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A War For Digital Privacy Is Raging But Gaps In Knowledge Remain
Technology is advancing so rapidly that industries have little time to update their privacy policies to comply with social norms, regulations and legislation, said Trevor Hughes, president and CEO of the International Association for Privacy Professionals (IAPP). Rapid technological development leads to what Hughes calls a public policy gap, where the leading edge of technology […]