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How Clean Room Tech Helps Advertisers, Publishers And Agencies Cut Media Waste

BY Anthony Vargas// September 24th, 2024

VIA Rail and The Globe and Mail are combining their first-party data sets to create bespoke ad targeting audiences in partnership with data clean room provider Optable.
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Publishers

Down With Excel! The Globe and Mail Streamlines Yield Management

BY Sarah Sluis// September 22nd, 2014

Canadian newspaper The Globe and Mail can forecast revenue and optimize yield across its direct-sold and programmatic inventory, using a partnership between yield management firm Yieldex and ad tech company AppNexus. When the publisher signed up with Yieldex at the beginning of the year, it didn’t support AppNexus until The Globe and Mail requested it, […]
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