The prevalence of malvertising – the practice of serving ads infected with malware – is both a fact and a growing problem. But how exactly do watchdogs prove that a nation state is supporting malvertising?
Russia’s invasion of Ukraine is a test case for how ad tech can be used as an instrument of psychological warfare. But some ad tech companies are fighting back with their own AI-powered tools.
Apple made an announcement that might have digital advertising ramifications sooner than news about the company’s DSP. Apple’s forthcoming “Lockdown Mode” can protect consumers from illicit activity and unwanted tracking. But it’s designed for a specific group of individuals vulnerable to attacks – plus, it can impact functionality in a way most users won’t tolerate.
Brand advertisers want the chance to engage with consumers in the metaverse. But platforms and publisher reactions are more … “meh.” The media industry should be cleaning up our current digital environments before “mucking up the metaverse,” writes Gavin Dunaway, product marketing lead at The Media Trust.
“The Sell Sider” is a column written by the sell side of the digital media community. As more inventory becomes available programmatically in CTV, the issue of ad quality is coming up more often. Publishers, concerned about the messaging in ads being delivered, increasingly rely on DSPs and SSPs to filter out ad content that […]
Server-side ad insertion (SSAI), also known as ad stitching, is emerging as a key method for video publishers to mitigate ad blocking and boost video playback across devices. Though the technique is not new, industry insiders say there is massive growth potential as consumers stream more video content and new over-the-top devices enter the fray. […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex Calic, Chief Revenue Officer at The Media Trust. Based on the velocity of articles written on the topic last year, “viewable impressions” has displaced “ad verification” as the […]
The Media Trust is a company that verifies the placement of ads relative to what the buyer originally intended. Sounds like the ad verification space popularized by companies like DoubleVerify, AdSafe and ComScore’s AdXpose, right? Well, it’s not. Though the pitch seems similar, according to CEO Chris Olson, the concept isn’t about brand safety metrics […]
