If you know the brand Ibotta, you’re likely thinking of the popular cash-back app. Users upload receipts of in-store purchases and redeem credit for products listed for promotion in the app. But while that business still exists – and still represents the majority of Ibotta’s revenue – the company is shifting from DTC app to B2B2C performance marketing network.
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alessandro de Zanche, an audience and data strategy consultant. Ad tech stocks are soaring even as regulators clamp down on ad tech, especially in Europe. How can we understand this irrational behavior? Let’s backtrack. […]
“The Sell Sider” is a column written from the perspective of the sell side of the digital media community. App creator-turned-developer advocate David Barnard’s career trajectory is one typical of Apple’s App Store, but also exceptional to the App Store. A recording engineer with no software expertise, Barnard built a profitable stable of mobile apps, […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jay Friedman, COO at Goodway Group. In the past two weeks, I’ve been to two supply-side platform (SSP) summits and spoken in depth to more than a dozen publishers. I’ve learned a lot. In short, […]
“The Sell Sider” is a column written for the sell side of the digital media community. Think of PicsArt as the love child of Instagram and Photoshop in app form. Advertising and in-app purchases make up the bulk of its revenue, but the photo-sharing and sticker creation app is branching out with an ad-free subscription […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant. In a world of “popcorn data,” quantity and reach are more important than quality and depth, and users are seen as “data cows” rather than customers. […]
Vevo uses YouTube for a large chunk of its distribution and viewership. A joint venture between Sony Music Entertainment, Universal Music Group and Warner Music Group, Vevo creates and distributes more than 330,000 music videos across YouTube and its owned-and-operated channels. Vevo gets access to YouTube’s massive audience, and YouTube gets a cut of the […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant. As media brands try to figure out their long-term monetization strategies, which may include paywalls, micropayments or alliances, many still heavily rely on display advertising, mainly […]
“The Sell Sider” is a column written for the sell side of the digital media community. Lee Fentress wasn’t always sold on programmatic. But he’s changed his tune since joining the Los Angeles Times as VP of ad sales a little more than three months ago. “I came in pretty skeptical of programmatic, really wanting to do less programmatic and […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jana Meron, vice president of programmatic and data strategy at Business Insider. Jana will present “Insider View From The Publisher” at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference Oct. 25-26. Ad fraud is a much-discussed headache for […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Steve Goldberg, digital practice lead at EmpiricalMedia. Mobile — and making sense of mobile — simply perplexes people. I have numerous even-tempered clients and colleagues who have been driven into a rage when tasked with […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Hlavacek, vice president for programmatic at The Weather Company. It looks like a good year to be a VC or investment banker. IPOs continue rolling out, and there is also a lot of healthy […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Bob Walczak, general manager of mobile and video at PubMatic. When it comes to publishers, premium is the operative word, a designation that, like VIP access to any major event, opens up a whole new […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Richard Jalichandra, CEO at iSocket. Programmatic media buying, from RTB to fixed-price reserved, is quickly becoming the way of the future. It’s clear why buyers are interested in programmatic —increased efficiency and lower costs — […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Steve Goldberg, senior adviser at EmpiricalMedia. The industry has gone into full hand-wringing mode over fraudulent traffic, spurious clicks and low levels of viewable ads. That is good. After all, these are serious issues and […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Steinberg, senior vice president of digital ad sales for The Weather Company. It is big event season and the marketplace is abuzz. The sheer number of big event opportunities in the first three months […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller Media Group. At the end of the last century Michael Lewis penned the insightful and educational story of Jim Clark’s efforts to change the health industry. Clark’s efforts eventually led to […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Hlavacek, vice president for programmatic at The Weather Company. No one likes being on the defensive. It’s naturally uncomfortable. When faced with a challenge or critique, taking a defensive approach can often make things […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tyler Fitch, founder of Yield Coalition. When I first started managing remnant yield for large websites, everything seemed to be cut and dry. You had your ad server, maybe an exchange, and you worked directly with […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Steinberg, senior vice president of digital ad sales for The Weather Company. After attending my very first ANA Masters of Marketing conference, I will never be the same. OK, maybe that is a tad […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller Media Group. About a year ago, I predicted the consolidation of ad tech and its move away from the main stage of the digital ecosystem. With all due notation of […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller Media Group. Amazingly, the Internet — the most trackable medium ever due to its two-way and one-to-one connections — has always faced huge issues surrounding measurement. There are many good reasons […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller Media Group, Many argue in this age of deep and big data that content is not nearly as good of a proxy for ad targeting as data. Having both aligned, they’ll […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim Spanfeller, CEO of Spanfeller Media Group, a new-age media company. As the news about the U.S. government’s Prism program attracts full-blown global attention, raising questions about our privacy and our safety, I think it’s […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Esco Strong, Director, Marketplace Strategy at Microsoft. If you’re a publisher managing a sizable direct-sold, guaranteed-delivery display ads business, you’ve almost certainly been tempted by the prospect of squeezing a few more dollars out of your […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. It is inevitable that we will move into a post ad-tech era. Not to say that ad buying technologies will go away, but that they […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Tom Shields, Co-Founder and Chief Strategy Officer of Yieldex, an analytics tools provider for sell-side, yield optimization. I am biased, I’ll admit it. I wrote the first technical impression counting standards for the IAB in 1998. And I […]
