the sell-sider

If you know the brand Ibotta, you’re likely thinking of the popular cash-back app. Users upload receipts of in-store purchases and redeem credit for products listed for promotion in the app. But while that business still exists – and still represents the majority of Ibotta’s revenue – the company is shifting from DTC app to B2B2C performance marketing network.

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Declan Owens, digital analytics expert at Piano. As the deprecation of third-party cookies looms, the vision of first-party data as the backbone of advertising is clearer than ever. But before they make the switch, […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Progress is not a straight line or a smooth path, as many in history have reminded us.  It seems to be the case for data […]

Today’s column is in response to “Second-Guessing the Second-Price Auction Model” and written by Jonathan Wolf, Chief Buying Officer at Criteo, a buy-side, display ad tech company. Esco Strong at Microsoft wrote an interesting piece in a personal capacity on this site this week. While I am and remain a fan of Esco, and his […]

“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Frank Addante is founder and CEO of The Rubicon Project, a digital advertising infrastructure company. The hot topic in digital advertising today is real-time ad buying. Even for a fast-evolving industry, it felt like real-time ad […]

“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is the second of a two-part series and written by Esco Strong, Director, Exchange Marketplace Management at Microsoft. You can read Part I here. In the first part of this series, I highlighted the common industry definitions of “Private […]

“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is the first of a two-part series and written by Esco Strong, Director, Exchange Marketplace Management at Microsoft Even if you’re but a casual follower of the digital display advertising space, one such option and term you’ve no doubt […]