“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Steve Goldberg, digital practice lead at EmpiricalMedia. Mobile — and making sense of mobile — simply perplexes people. I have numerous even-tempered clients and colleagues who have been driven into a rage when tasked with […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Hlavacek, vice president for programmatic at The Weather Company. It looks like a good year to be a VC or investment banker. IPOs continue rolling out, and there is also a lot of healthy […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Bob Walczak, general manager of mobile and video at PubMatic. When it comes to publishers, premium is the operative word, a designation that, like VIP access to any major event, opens up a whole new […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Richard Jalichandra, CEO at iSocket. Programmatic media buying, from RTB to fixed-price reserved, is quickly becoming the way of the future. It’s clear why buyers are interested in programmatic —increased efficiency and lower costs — […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Steve Goldberg, senior adviser at EmpiricalMedia. The industry has gone into full hand-wringing mode over fraudulent traffic, spurious clicks and low levels of viewable ads. That is good. After all, these are serious issues and […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Steinberg, senior vice president of digital ad sales for The Weather Company. It is big event season and the marketplace is abuzz. The sheer number of big event opportunities in the first three months […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller Media Group. At the end of the last century Michael Lewis penned the insightful and educational story of Jim Clark’s efforts to change the health industry. Clark’s efforts eventually led to […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Hlavacek, vice president for programmatic at The Weather Company. No one likes being on the defensive. It’s naturally uncomfortable. When faced with a challenge or critique, taking a defensive approach can often make things […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tyler Fitch, founder of Yield Coalition. When I first started managing remnant yield for large websites, everything seemed to be cut and dry. You had your ad server, maybe an exchange, and you worked directly with […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Steinberg, senior vice president of digital ad sales for The Weather Company. After attending my very first ANA Masters of Marketing conference, I will never be the same. OK, maybe that is a tad […]
