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The Unwinder

  • Can the email address be the next big online identifier?
    Data

    Can Email Be The Next Big Online Identifier?

    BY //

    With third-party cookies soon to leave the scene, the ad industry is casting about for an alternative identifier, one preferably based on first-party data, collected with consent. Email in particular is being heralded as a way to maintain identity in the face of third-party cookie loss. And numerous industry solutions are being built with email […]

  • OPINION: The Sell Sider

    The End Of The Cookie Opens A Jar Of Opportunity

    BY AdExchanger//

    “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alex Magnin, founder of The Unwinder.  Life is a series of natural and spontaneous changes. Don’t resist them; that only creates sorrow. Let reality be reality. Let things flow naturally forward.- Lao Tzu A […]