Publishers still struggle to make enough video content and inventory. Text-to-video platform Wibbitz, which announced its $20 million Series C on Tuesday, aims to help them meet that need with technology that automates creation. The round, led by Bertelsmann Digital Media Investments with participation from The Weather Channel TV network, the Associated Press, existing investor […]
The Weather Channel is restructuring its TV assets, motivated by the realities of consumer demand – and what it perceives as an opportunity for live programming in mobile and connected TV. A week after making its first real foray into TV Everywhere, The Weather Company revealed on Wednesday that it is pulling back on non-weather […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Steinberg, senior vice president of digital ad sales for The Weather Company. It is big event season and the marketplace is abuzz. The sheer number of big event opportunities in the first three months […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Steinberg, senior vice president of digital ad sales for The Weather Company. You know a big storm is brewing, but you’re not quite sure from which direction it will come or how it will […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jeremy Steinberg, Senior Vice President of Digital Ad Sales for The Weather Company. One of the most important tasks I have in my role as the head of a digital ad sales team is increasing mobile […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Hlavacek, Vice President of Operations and Strategic Partnerships at The Weather Company’s WeatherFX. It’s hardly news that the explosion of data and programmatic buying in the last five […]
The Weather Company (TWC) has partnered with Lotame to target ever-narrower segments of audiences across PC and mobile screens. Lotame, the seven-year-old data management platform, beat out four other DMPs for the assignment, TWC Chief Revenue Officer Curt Hecht confirmed. Hecht declined to say who the other contenders were, but sources indicate Lotame bested Bluekai […]
The Weather Company, owner of The Weather Channel and its digital extensions, unveiled a plan to bring more addressability to its TV advertising. Dubbed “CableFX,” the new offering from the company’s WeatherFX Division brings existing “big data” to its local and regional TV targeting system. The idea is to more closely bridge TWC’s TV, web, […]
The Weather Channel may have taken some heat from meteorologists for naming this past weekend’s East Coast snowstorm “Nemo,” but doing so was certainly good for ratings and web/mobile traffic. The storm also highlights an issue that its owner The Weather Company has been trying to address since bringing on several digital ad heavy hitters […]
The fearsome and punishing effects from Hurricane Sandy along the east coast the past few days has contributed to a series of record-breaking events across The Weather Company’s cable and digital properties. In particular, The Weather Channel’s parent company tells AdExchanger that on Friday, the amount of ad dollars coming in from programmatic channels exceeded […]
