Volvo Hits The Gas Pedal On Experiential Ads
There’s no larger driver of brand awareness than a 30×60-foot cinema screen. At least, that’s the logic for Swedish auto manufacturer Volvo, which is test driving 90-second interactive cinema ads targeting 18- to 34-year-olds across 100 Screenvision theaters in the US. The effort involves partnerships with cinema advertising company Screenvision and interactive, motion-detection company Audience […]