third-party accreditation

TV measurement is reaching an inflection point. But with all the saturation, there’s at least one thing most competing measurement providers can agree on: the importance of independent accreditation.

What happens when the CEOs of Nielsen, Comscore and VideoAmp walk into a bar? … is nearly a joke you could have told on Tuesday. That’s when David Kenny, Nielsen’s CEO; Bill Livek, chief exec at Comscore; and VideoAmp CEO Ross McCray took to the stage at the IAB Annual Leadership Meeting to talk measurement […]