third-party cookies

In Q1 2024, Chrome will deprecate cookies for 1% of a randomly selected group of Chrome users and slowly expand deprecation to more users throughout the year.

One-third of Publicis Group’s revenue comes from its data and tech business, which includes Epsilon and Publicis Sapient. Maintaining a differentiated revenue mix is one reason why Publicis is growing faster than the global economy, particularly since the pandemic, chairman and CEO Arthur Sadoun told investors on Thursday.

Ad tech vendors who scrape content to build contextual segments are irking publishers. And the latest tweak in Safari will cut down on vendors that camouflage themselves in first-party cookie tech.

Rather than allowing an ecosystem in which all media is interchangeable to remain the default, media owners must differentiate themselves to maximize their value to readers and advertisers.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Buyers already have access to the same information from the same trusted third-parties that publishers use to define Contextual Categories. So why bother?

When faced with a recession, brands should focus on fundamental changes that save money and drive efficiency while seeking ways to get more out of their data, technology and ad spend, writes Nancy Marzouk, CEO and founder of MediaWallah.

“‘Cookieless’ is just a buzzword,” said Sanup Pillai, DHL’s global head of digital marketing and mar tech tells AdExchanger. “I wouldn’t say we’re getting ready for the ‘cookieless future’ as much as that we’re taking this opportunity to future-proof our technology stack.”

Fingerprinting, an alternative to third-party cookies, uses a constellation of browser signals to identify a person. The browsers don’t like it, but can they actually stamp it out? Plus: Advertising will grow, albeit slowly, in 2023, according to recent ad agency forecasts.

Google isn’t bluffing about quitting its third-party cookie habit. That’s because consumer concerns about data privacy and pressure from regulators around the globe have left Google with no choice but to discontinue third-party cookie usage in Chrome, said Dan Taylor, VP of global ads at Google, at AdExchanger Programmatic I/O conference in New York City on Monday.