OPINION: Data-Driven Thinking
It’s Time To Rethink Cross-Device Accuracy
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Abraham, director of data platforms at Adbrain. Digital channels have provided a great return in dollar value and consumer insights. The emergence of cross-device solutions measurement has become a […]
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