The Guardian's Programmatic Play: Performance First, 'Premium' Second
Just over two months ago, UK-based news outlet The Guardian unveiled the biggest step it has taken after four years of operating in the programmatic space: it opened its own publisher-side “trading desk.” Read the release. Created with help from MediaMath, The Guardian’s trading desk GuardianResponse+ will augment the news company’s existing programmatic tools, including its […]
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