Yahoo’s new parent, Oath, will have to make do without one of the acquired company’s key ad platform executives. BrightRoll CEO Tod Sacerdoti is exiting the video demand-side platform and exchange he founded in 2006, according to a source with knowledge of the company. Yahoo bought BrightRoll for $640 million in 2014. An unconfirmed number […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tod Sacerdoti, vice president of display and video ad products at Yahoo. Ad fraud in video and display is nothing new – it’s an issue that has plagued the industry […]
A survey of 300 advertisers and agencies commissioned by video ad platform BrightRoll and Canada’s IAB suggests that 2013 is the “breakout year” for that country’s video marketplace. Spending on digital video is up 42% from 2012, and 41% of Canadian agencies expect to spend “half or more of their video-related ad budgets on programmatic […]
