The cookieless future is daunting, and publishers who prepare now will have a competitive advantage over those who aren’t ready. But publishers will need more than unified ID initiatives, which could take years, writes Todd Tran, Chief Strategy Officer at Teads. Publishers should start now by prioritizing contextual signals and a content monetization strategy.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Tran, chief strategy officer at Teads. AI is driving innovation in every industry, but in advertising, it’s still a bit murky. Brands need to understand what AI means and […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Todd Tran, chief strategy officer at Teads. Although viewability has been a big topic for the past couple of years, the standard for viewability of video ads is still hotly debated. Most of the […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Todd Tran, global senior vice president of mobile and programmatic at Teads. Programmatic is the Industrial Revolution of media. It has transformed the media industry, creating hundreds of ad tech companies with this seismic […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Todd Tran, global senior vice president of mobile and programmatic at Teads. How do you determine whether a video ad campaign is successful? Especially when buyers of video inventory all seem to have different […]
