Viant Adds More Sellers To Its Supply-Path Optimization Program
The demand-side platform Viant announced an expansion of its supply-path optimization solution for connected TV ad buying.
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Tom Wolfe
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OPINION: On TV & VideoIt’s Time To Retire The Notion Of CTV As ‘Incremental’
The marketing funnel is ever-changing, and cookie deprecation isn’t making things any easier. Advertisers have two choices, writes Tom Wolfe, SVP of business development at Viant: Collaborate with industry partners on the front edge of next-generation data solutions, or cling to the past and hope for the best.