Tony Uphoff

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tony Uphoff, CEO at Business.com. According to Gartner’s Hype Cycle for Emerging Technologies, a new technology goes through five stages. The first, the Innovation Trigger, occurs when a disruptive technology is introduced, followed by […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tony Uphoff, CEO at Business.com. In today’s digital media environment, unprecedented access to a plethora of firmographic and demographic data on audiences has allowed us to revolutionize the concept of the “premium publisher.” By […]