Traction

There are a number of landmines in the world of generative AI. Here’s what to watch out for and how to avoid them.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Kleinberg, CEO at Traction. Math wonks are quick to deprecate the value of engagement. For those who believe spreadsheets and algorithms never lie, this makes perfect sense. If you […]

Publishers, marketers and agency executives are still talking about native advertising, whether it’s to say it’s hype, hope, old wine in a new bottle, or some combination.  We spoke with interactive shop veteran Adam Kleinberg, CEO of San Francisco’s Traction, about the headaches and opportunities associated with native ads and whether this model can stand […]