PayPal Is Ready For Its Advertising Payday; The Brand Safety Conundrum
PayPal officially launched its ads business. Plus, Media buyers are worried that “an advertising mistake can become the news.”
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Tracy-Ann Lim
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OPINION: Data-Driven ThinkingSolving For Google’s Signal Deprecation Is Not A Future-Proof Privacy Strategy
If advertisers don’t adopt strategies in adherence with the strictest privacy laws, they are likely looking at a future of continuous pivots, wasting time and money, writes Rachel Gantz.
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S4’s Sir Martin Sorrell: Brand Marketers, Your Budgets Are Gonna Get Cut During The Next Recession
If you’re a marketer who wants to hear a comforting bedtime story about how brand marketing will endure during the impending recession, you’re not going to get it from Sir Martin Sorrell. The conventional thinking goes that if companies maintain their investment in brand marketing to stay top-of-mind, even when the going gets tough, they’ll be […]