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OPINION: The Sell Sider

Is Chumbox Economics Feeding The Industry’s MFA Problem?

By Ruben Schreurs, Ebiquity// December 6th, 2023

Publishers’ deals with Taboola and Outbrain might be helping divert more revenue to shady MFA sites than they generate for legit publishers.
Tagged in:
- ad arbitrage
- ana
- Chris Kane
- chumboxes
- Ebiquity
- Jounce Media
- MFA
- MGID
- outbrain
- Ruben Schreurs
- Taboola
- traffic acquisition cost