Transparency and Consent Framework

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Did The Oracle Get It Wrong? Is it time to call it on Oracle Advertising?  The group had painful layoffs this summer and has fallen behind rivals, Insider reports.  Oracle spent $4 billion to package BlueKai, Datalogix, Moat and more into what’s now […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy Tech And Privacy Theater The ad industry, particularly publishers, need programmatic ways to convey signals of trust. There’s the IAB Europe’s Transparency and Consent Framework. But that was ruled illegal by the Belgian data privacy regulator and is being overhauled.  The regulators say […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The “Go” In Google There are two important privacy issues at the top of EU regulator agendas right now: a GDPR case against IAB Europe and Schrems II cases targeting Google Analytics.  On the one hand, IAB Europe supporters seem heartened, counterintuitively, after […]

IAB Europe’s Transparency & Consent Framework is flawed and unfixable – and it’s time for the ad industry to stop desperately looking for workarounds, writes Ruben Schreurs, group chief product officer at Ebiquity.

The programmatic industry just took the toughest body blow it’s felt since the GDPR became law in 2018. The Belgian Data Protection Authority (DPA) announced on Wednesday that IAB Europe’s Transparency and Consent Framework (TCF), the industry solution for conveying consent data in the programmatic auction, is illegal in its current form. The DPA also fined IAB Europe $280,000 and ordered the trade organization to appoint a data protection officer (which could end up costing more than the fine).

IAB Europe is extending technical support for V.1 of the Transparency and Consent Framework (TCF) to give publishers more time to adjust to the updated version in light of COVID-19. The new deadline is Aug. 15. This is the second and final extension, and it doesn’t impact a company’s ability to implement the new version, […]

Neal Richter, has been elected chairman of the IAB Tech Lab, the industry group said Thursday. Richter has been a leader within the Tech Lab for years, helping develop IAB openRTB specs since their first iteration, and helming recent initiatives like Ads.txt and Sellers.json. It’s been a productive year for Richter, since he took on […]