If there’s anyone still debating the role of data in ad creative, as opposed to media buying, they don’t work at Draftfcb. Last week, the Interpublic Group shop unveiled an integrated campaign on behalf of Amtrak’s express eastern seaboard rail service, Acela, that aimed to get business travelers to reconsider the value of air travel. […]
A year after the Travel Ad Network rebranded itself as Travora Media, the company is attempting to cement its new image as a content company with the launch of a guide to major cities and destinations around the globe. The guide, which operates separately under the Travora.com domain, features staff writers producing original work, and blogging […]
Earlier in the week, Travel Ad Network (TAN) announced a Series C round of funding led by StarVest Partners. TAN consists of “more than 36 million monthly unique visitors worldwide” through its ad network of travel-related websites. Read the release. Travel Ad Network CEO Brian Silver discussed the funding process and the vertical ad network […]
