Inside AB InBev’s Strategy For Tapping Into First-Party Data
Pour one out for third-party data. These days, AB InBev’s digital marketing strategy is built squarely on first-party data.
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CDPs Are In The Gartner Hype Cycle’s “Trough Of Disillusionment”
Last week, Gartner released its first-ever Magic Quadrant report for CDPs. The hot new tech five years ago, CDPs face increased scrutiny and significant headwinds.
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SoftBank-Owned Treasure Data On The Nascent But Growing Opportunity Of IoT
This is the 12th in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Bluecore, Microsoft, Tealium, Optimove, Adobe and BlueConic. Treasure Data is betting that the internet of things (IoT) is the next frontier for customer data platforms. “CDP as a category exists because there is so much […]