Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bill Day, CEO at Tremor Video. Until recently, TV has been a relatively easy means to a reach and frequency end, but that’s not enough anymore. I doubt any big […]
Although theme-park operator Six Flags says TV still accounts for half of its media mix, smartphone adoption has led the company to define that mix more expansively, meaning “the sight, sound and motion” of digital video. To account for cross-screen consumer habits, the advertiser and its agency, BPN, tapped Tremor Video’s “all-screen” campaign optimization tool, […]
When the Media Rating Council (MRC) recently lifted its advisory against factoring viewability measurement into display ad transactions, one crucial format did not get the green light. The accreditation vendor has urged advertisers to avoid trading on video viewability metrics – at least until the end of June. Question is, will that be enough time? […]
Tremor Video’s fourth-quarter financials, reported Thursday, included a continuous rise in mobile ad revenue and a reduction of its demo pricing-related losses. The company’s total revenue for 2013 rose 25.3% to $131.8 million year-over-year. Its in-stream revenue was $128.3 million, a 28.7% increase from the same period in 2012. It reported a net loss of […]
Video advertising platform Tremor Video announced Tuesday that it had hired 10 engineers from the recently shuttered mobile ad exchange Mobclix. The former Mobclix team will work on the development of Tremor’s programmatic buying solutions for brand advertisers. Tremor Video was eager to hire its engineers for their experience in mobile and programmatic solutions, said […]
Like most of its video ad-tech rivals, Tremor Video has vied for TV-like brand dollars by offering a pitch based on online’s strength in performance with the branding appeal of “sight, sound and motion.” The problem, as Tremor’s Q3 earnings make clear, is that, as CEO Bill Day put it, TV buyers still value the […]
Notice how the cover-up of scandal is often worse than the original misdeed? The same is true when it comes to the appearance of a conflict of interest – if it looks like a conflict, you’ve got a conflict. That’s ultimately what led Starcom MediaVest Group CEO Laura Desmond to resign from the board of […]
Video is a big part of the programmatic ad discussion taking place at New York’s Advertising Week. A recent look at the landscape by Jeffries & Co. finds that early players like Tremor and YuMe have certain advantages in the short term. But the time is nearing when the majority of video advertising will be […]
While online video continues to grow, it’s becoming less certain that media buyers are ready to shift their focus demonstrably away from primetime TV. That’s not to say companies in the video space aren’t trying to make the movement between PC, mobile and TV screens more seamless. “We’re seeing single-digit ad dollars starting to move […]
Facebook’s big push into video ads, expected this fall, is bound to have ripple effects in the online video space — as a major new source of premium inventory becomes available. From Tremor Video’s perspective, Facebook’s focus on what appears to be in-banner ads will allow the company to further differentiate itself in what remains […]
