Not For Sale!; Johnny On The Spotify
Ari Paparo’s Marketecture acquires another ad-tech publication; Spotify is launching an SSP; and CPG brands turn to “chaos packaging” to stand out among the crowd.
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Trey Titone
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Don’t Generate The Player, Generate The Game; Who’ll Play In The Sandbox?
In today’s newsletter: Big Tech may be best positioned to take advantage of generative AI’s ad tech uses; ad tech leaders waffle on investing in Chrome’s Privacy Sandbox; Google faces an innovator’s dilemma.
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- Advantage+
- amplified intelligence
- Android
- Anthony Capano
- apple
- bing ads
- Blackberry
- Chrome
- Chrome privacy sandbox
- CTV
- Dare Obasanjo
- David Kostman
- DSP
- Facebok
- Jeff Lucas
- JUV Consulting
- Meta
- microsoft
- NBCUniversal
- outbrain
- Performance Max
- publicis
- pubmatic
- Spotify
- Threads
- TikTok
- Trey Titone
- Tubi
- UTA
- Yaron Galai
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The Google Buy-In SDA Needs?; No Shortage Of TikTok Rivals
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Defining Moments The IAB Tech Lab introduced Seller-Defined Audiences (SDA) in February as a post-cookie, post-ATT option for publishers to create targetable impressions without sending retargetable cookies or device IDs to DSPs. But standardizing contextual data taxonomies can be difficult, and the buy […]
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OPINION: On TV & VideoAndroid And IOS Rule Changes Could Spur New Inventory For Mobile Video Ads
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Trey Titone, head of product at Beachfront Media. Restrictions for autoplay and inline video have been lifted with the release of iOS 10 and Chrome 53 for Android. These moves open up a huge […]
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