TurboTax

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Follow Your Intuition, I Guess Intuit, which owns Mailchimp and accounting software like TurboTax and QuickBooks, is launching an ad network called SMB MediaLabs, Adweek reports. As the name implies, Intuit’s media business is a “small business-focused media network.” But it’s focused on […]

With 100 million customers and a homegrown CDP, Intuit is a data-driven brand, says Intuit CMO Lara Balazs. But beyond conversions, the owner of TurboTax and Credit Karma closely tracks brand reputation as a measure of success.

Intuit’s TurboTax is one of the rare companies that blends its more traditional brand marketing investments in TV with digital and performance. This strategy, which happens at both the organizational and budget level, is intentional. “You’re consuming brand messages on television while surfing the internet on your phone or scrolling through Facebook,” said Cathleen Ryan, […]