Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Criss-Cross Media Measurement CTV ad dollars are expected to double by 2026, according to GroupM’s most recent industry forecast – which means ad tech firms with advanced measurement capabilities could be looking to make acquisitions this year, Business Insider reports. Measurement companies have their […]
Turner-owned Bleacher Report is going all-in on social platforms because the chance to set roots in social broadcasting before ESPN does, whether or not reliable platform monetization is a mirage, is too tempting to ignore. Bleacher Report’s future success will “key off our ability to leverage the social graph,” said Rich Calacci, Bleacher Report’s CRO […]
With the NCAA men’s basketball tournament well underway, digital publishers and broadcasters are clamoring to package “cross-platform” sponsorship deals for big advertisers. The economic implications of sports sponsorships are massive. In the US, global sponsorship revenue reached an estimated $45 billion in 2015, according to PricewaterhouseCoopers. That may ebb and flow if the calendar year […]
During the first week of college basketball’s March Madness, the NCAA Division I Men’s Basketball Championship, there were 36.6 million live video streams across all digital platforms, according to the NCAA, Turner Sports, and CBS Sports. This is more than twice the number of live video streams in 2012, which saw only 18.3 million for […]
