Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hyperlocal Hyperdrive TV advertising was hit hard by the COVID-19 pandemic. According to market and media research firm Kantar, TV advertising experienced a 9% drop to $66.8 billion in 2020. Only spot TV advertising witnessed an uptick in ad dollars last year. Cable TV, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Breaking Big Tech? A set of strict new EU privacy laws now under discussion could be the basis for breaking up the big tech platforms, Business Insider reports. The first drafts of the Digital Services Act and the Digital Markets Act (DMA) were unveiled […]
Samsung Ads released Tuesday its new TV measurement solution designed to help advertisers to measure the combined impact of linear and streaming TV ad campaigns, as opposed to viewing the data in different silos. General Motors is the first advertiser to use the tool as part of a pilot program, which includes an integration with […]
Video streaming giant Roku’s revenue soared 73% YOY to $452 million in Q3. Roku’s Platform business – which includes advertising and content distribution revenue – saw its strongest quarter in the segment’s history, with revenue leaping 78% YOY to $319 million. Roku attributed the record Platform numbers to strong growth in advertising as brands embraced […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column by Steven Golus, founder at Steven Golus Consulting, is the first in a series that will present the fundamentals of how TV advertising works and how it is changing. I spend a lot of time educating linear TV […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mobile Video In TV’s Clothing YouTube may struggle to win TV buyers, who see the app as a mobile- and desktop-first platform. Time spent streaming YouTube on TV sets is up 80% year over year, and the platform is bidding for TV ad dollars […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cut Me Some Slack Advertisers are trying to get out of their TV deals as the pandemic timeline lengthens. Brands including GM, Pepsi, Domino’s and General Mills are trying to cancel commitments to broadcast and cable networks, threatening to upend the deal-making process, The […]
Intellectual curiosity and a well-tuned BS detector. If the students in his digital marketing seminars come away with both, independent training consultant Steven Golus says he’s done his job. “You’ve got to have people who can do sniff tests in this industry, and to do that, you need a really good sense of the mechanics,” […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing Chicken With TV The success of Popeyes’ recent chicken sandwich launch, which started with a runaway viral Twitter thread, manifested itself in the form of a 10.2% sales boost in its restaurants. The company let that social media wave ride out organically, pulling […]
