TVSquared

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin O’Reilly, chief technology officer at TVSquared. Digital has borne the brunt of recent brand-safety issues. While there’s been a lot of talk about offline taking cues from online to improve ad measurement and […]

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Hew Bruce-Gardyne, co-founder at TVSquared. It’s an advertiser’s dream to deliver targeted content via programmatic, and the industry is certainly making progress. However, legislative, inventory-level and operational obstacles need to be overcome to seamlessly […]