That day when data rewrites all TV business rules is not far off, said Joan Gillman, EVP and COO for Time Warner Cable’s media services. A cultural shift is already underway at sales houses as cable companies pitch TV 2.0 products to advertiser clients. Traditionally, buyers only got historic measurements and reporting for campaigns that […]
By Ryan Joe and Judith Aquino Media and cable conglomerate Comcast Corporation’s $45 billion deal to acquire its peer, Time Warner Cable, could be a boon for the advertising and marketing industry, combining Comcast’s superior digital platforms with Time Warner Cable’s audience reach across major metropolitan markets. “[This will provide] a level of scale and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex Linde, vice president of monetization at The Weather Company and board member of the San Francisco Bay Area Innovation Group. In the race from TV dollars to so-called digital […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Steinberg, senior vice president of digital ad sales for The Weather Company. You know a big storm is brewing, but you’re not quite sure from which direction it will come or how it will […]
