Twitter API

Up to now, performance marketer Adknowledge’s AdParlor platform has served agencies and advertisers solely on Facebook, but it will now extend its work as the newest Twitter API partner. The company joins SocialCode, Voxsup, Kenshoo, Adaptly and other social-media marketing technology providers who have made the leap from Facebook to Twitter. While similarities exist between […]

Adaptly is one of a handful of ad-tech companies serving as a preferred partner to both Facebook and Twitter, but it doesn’t see its induction into the latter’s API program as an extension. Although Twitter’s strategy has similarities to what Facebook did last year — including a retargeting exchange — Adaptly CEO Nikhil Sethi noted […]