Twitter Promoted Video

The Twitter Publisher Network is now the Twitter Audience Platform – but the name change is more than aesthetic, said Ameet Ranadive, Twitter’s senior director of revenue products. “This is one step in the direction of reaching our total audience,” Ranadive said. Several enhancements were made to the rebranded Twitter Audience Platform (TAP), which came out […]

Twitter has made good on its promise to roll out a tool designed to share, upload and measure video effectiveness. The company on Tuesday revealed in a blog post that it has begun beta testing a Promoted Video product following the launch of Twitter Video Cards earlier this year. Promoted Video piggybacks on Twitter Amplify, which allows broadcasters like ESPN […]