Advertisers Dust Off An Old Tool In Quest For Agency Transparency: The Media Audit
Agencies may come under tougher scrutiny soon as a result of an Association of National Advertisers (ANA) report due out this month. The report on agency rebate practices is the result of a monthslong investigation by K2 Intelligence and Ebiquity and is likely to bring into focus how advertisers conduct audits of their agency partners. […]