by Sarah Sluis and Alison Weissbrot Even the most sophisticated marketers need assistance crossing the Lumascape – or just figuring out what the heck to do with all their data. Since AdExchanger wrote its initial Guide to Ad Tech Consultants three years ago, new companies have emerged and those previously featured have added new areas […]
Intel’s decision to bring programmatic media buying in-house boiled down to this: audience insights. “Our biggest aha, our epiphany, was that we wanted to have a holistic view of our customer,” Julie Keshmiry, Intel’s global media director, said Tuesday at Programmatic I/O in San Francisco. But getting that view is particularly difficult for a non-customer-facing […]
The steward of Interpublic Group’s trading desk strategy has left the holding company, AdExchanger has learned. Michael Brunick, SVP for programmatic within IPG Mediabrands’ Magna Global media investment unit, will join Unbound, a consulting firm focused on helping publishers and advertisers seize the programmatic opportunity. “One of the biggest trends since middle of last year […]
