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Underscore Marketing

  • OPINION: Data-Driven Thinking

    Speed Bump Ahead: RTB’s Advertiser Comprehension Problem

    BY AdExchanger//

    “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Tuleya, Vice President of eDR at Underscore Marketing. Just a few years ago, digital agencies had to spend a significant part of their day convincing traditional-minded clients that […]

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  • OPINION: Data-Driven Thinking

    Read This Before You Spend Money On Mobile

    BY AdExchanger//

    “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Tuleya, Vice President of eDR at Underscore Marketing. Smartphone ownership has skyrocketed in the last three years, with nearly half of the US population now using smartphones. The […]

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