OPINION: On TV & Video
CES: Harness OTT’s Potential For Universal Addressable TV+ Nirvana
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tracey Scheppach, CEO at Matter More Media. We are on a path to full addressable TV+, a world where every ad exposure can be delivered to a desired household or even individual, regardless of whether it […]