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Daily News Roundup

How Government Agencies Use Ad Tech; Can Reddit Get Out Of The Red?

BY AdExchanger// February 29th, 2024

In today’s newsletter: Ad tech data can compromise Americans; Reddit has a hard road ahead revenue wise; CTV ad-buying startup tvScientific raises a funding round.
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- Aperiam Ventures
- BDMI
- Byron Tau
- Digitalzone
- doubleverify
- Edward Snowden
- Eric Franchi
- Eric Seufert
- FBI
- Gemini
- google
- Grindr
- Hearst Ventures
- Joe Zawadzki
- LiveRamp
- Llama 3
- mediamath
- Meta
- Mike Yeagley
- NBCUniversal
- Paramount Global
- Pentagon
- Progress Ventures
- publicis
- reddit
- Roku
- S4 Capital
- S4 Ventures
- Sanja Partalo
- sir martin sorrell
- Sonjoy Ganguly
- Thomas Koletas
- TikTok
- tvScientific
- undertone
- Universal Music
- Warner Bros Discovery
- White House
- yahoo
Online Advertising

Universal Music Makes Its Data-Driven Ad Platform Play

BY James Hercher// July 1st, 2022

The parade of data-driven ad platform launches by companies that don’t traditionally monetize through advertising seemingly cannot be stopped. The latest example is Universal Music Group (UMG), a top music label which last week launched its data-driven ad-targeting platform called the UMusic Media Network.
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