Google and Publicis Groupe’s MediaVest have signed an upfront agreement, with the media agency committing to spend a “significant amount” of ad dollars on YouTube and Google’s other display and mobile properties, including its ad networks. The deal is “open-ended” and simply involves the promise of spending a set amount in advance, perhaps up to […]
Earlier this month, Gannett, the nation’s largest newspaper chain, hosted a “digital upfront” designed to showcase the McLean, Va. media company’s value across the web and mobile. After years of struggle, Gannett has recently begun to see strength in its traditional TV ad sales and newspaper circulation revenues, which gained 46 percent and 24 percent, […]
The buildup around the online advertising “NewFront” presentations this week from Microsoft, Yahoo, Digitas and others are meant to appear similar to the annual TV upfront extravaganzas, AOL appeared to take the notion as seriously as possible. At a rented studio on Manhattan’s west side, the company unveiled a presentation that makes AOL’s content offerings […]
