Let The Great Unbundling Begin; Why Amazon Won At The Upfronts
The bottom is falling out of the mass multichannel TV bundle. Plus, Amazon crushed its first-ever upfront this year.
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Upfronts 2024
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This Year’s Upfront Results Showcase Netflix’s Lack Of Transparency
Netflix shared no specifics regarding the spend commitments that came out of this year’s upfronts. The TV ad industry wants more.