US advertising forecast

Despite a sluggish macroeconomic environment and jittery consumers and businesses, US media ad spend is expected to increase by 3.4% in 2023, according to a Magna forecast released Monday.

Unlike the 2008-2009 recession which had a similar impact across all businesses, the economic effects of the coronavirus pandemic has been more hit-or-miss – and it has mostly missed digital advertising. While some businesses like brick-and-mortar retail dwindled, others adapted and grew as ecommerce surged. In media, sheltering-in-place created skyrocketing consumption on digital video and […]