AdMonsters Joins AdExchanger: New Domain, Same Publisher Ad Ops Obsession
AdMonsters is officially joining AdExchanger, unifying content under one site on AdExchanger’s domain to further connect our audiences.
AdMonsters is officially joining AdExchanger, unifying content under one site on AdExchanger’s domain to further connect our audiences.
Could it be that we’re entering the second generation of sponsored content? Nativo CEO Justin Choi thinks so. His case in point: US News & World Report, which started its sponsored content studio, BrandFuse, in 2012. “Publishers are shifting from the first gear of native, which was adoption and seeing if they could find success […]