How Dewar’s Uses Social Media – And Golf – To Target A New Generation Of Scotch Drinkers
With signal loss on the rise, many advertisers are giving first-party data more of a shot. Not scotch whisky brand Dewar’s, though.
ARCHIVE FOR:
US Open
-
-
Ally Tees Up A Fortnite Golf Experience To Promote Its Sponsorship Of Women’s Sports
Ally’s newest Fortnite game, “Tee Time Speedrun,” launched last week to promote its sponsorship of the USGA and LGPA. The game ties into Ally’s goal of reaching gender parity in its sports sponsorships.
-
New York’s MTA Enables Programmatic Across Its Entire DOOH Network
Now, advertisers have more flexible access to the MTA’s four million daily riders while they’re inside the stations, waiting for their trains.
-
Disney And Charter Make Up; What Buyers Think About This Year’s Upfronts
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disney’s Carriage Ride Disney and Charter resolved their cable carriage dispute on Monday, re-upping Disney-owned networks (namely, ESPN) to Charter’s 15 million subscribers. As part of the deal, Charter’s most popular cable package will include access to the ad-supported tiers of Disney+ and […]
-
Carriage Controversies Carry On; The Trade Desk’s Ongoing Googlification
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pulling The Strings Disney-owned TV channels went dark on Charter Spectrum last week when the two companies failed to reach an agreement on a new carriage pact, Variety reports. The blackout affected over 25 networks, including ESPN. It was particularly bad timing, too: […]