Media agency employees sitting for Facebook’s Blueprint certification exam may have flashbacks of their experiences taking the SATs. The exam, which certifies agency employees on every Facebook native ad product within its Ads Manager, Business Manager and Power Editor tools, is a multiple-hour affair that requires weeks of prep. Test-takers must roll up their sleeves […]
Toyota is putting video behind the wheel. On Monday, Toyota, working with VaynerMedia, launched an online video-centric ad campaign to promote its 2017 Toyota 86 sports car to millennials – a generation more associated with Uber than car culture. But millennials are still buying cars. People ages 21 to 38 bought around 4 million vehicles in […]
Times Square was abuzz this week with talk of the elusive “agency of the future.” “Agencies will need to be far more empathic, far nimbler and more agile,” said Paul Gunning, CEO of DDB Chicago, on Tuesday at Advertising Week in New York City. “The holding company getting rid of silos is the foundation of […]
VaynerMedia, a social and digital marketing agency, acquired Mondelez-owned startup Betabox on Wednesday for an undisclosed sum. The platform distributes CPG product samples to ecommerce providers, who can then layer on a creative call to action through mobile landing pages. This creates a digital feedback loop for VaynerMedia to track engagement with sample-sending campaigns. “Betabox […]
