ARCHIVE FOR:

Vejay Lalla

  • OPINION: Data-Driven Thinking

    Blockchain Is Here, But Legal And Practical Issues Abound

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vejay G. Lalla, a partner in the advertising, marketing and promotions group at Davis & Gilbert. Blockchain technology took off in 2017 across a wide array of industries and may […]

  • OPINION: Data-Driven Thinking

    Cross-Device Tracking And Consumer Protection: Is There More To The Story?

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vejay G. Lalla, a partner in the advertising, marketing and promotions group at Davis & Gilbert. In 2017, we are seeing an explosion of online marketers engaging in cross-device targeting, […]