In early March, Sperry released its first sonic logo. The boat shoe and accessories brand worked with audio research and analytics platform Veritonic to perform creative testing on six possible sonic logo variations before settling on its final choice.
Tostitos recently implemented sonic branding and a new sonic logo into its cross-channel media campaigns and has been spending more on streaming audio channels. Audio now makes up between 30% and 40% of any given Tostitos campaign – or more, depending on the KPI.
The audio advertising market is heating up, and investors are getting in on the action. Audio analytics platform Veritonic announced Tuesday it raised $7.5 million in Series A funding, bringing its total funding to date to $14 million. The company will use the funds to further its audio measurement and attribution capabilities and to grow its engineering and sales staff, said Veritonic founder and CEO Scott Simonelli.
